Introduction
Mobile apps for events have become the norm at nearly any event you may attend. Mobile penetration is close to 90% so we know event attendees are on their mobile devices. However, lack of a proper or no event app marketing strategy at all can severely hurt event app adoption rates. The best way to ensure your event app has a high install rate is to have a well thought-out and multi-channel event app marketing plan. Don’t have time to create the event app marketing strategy? No problem! That’s why we’ve created this event app marketing plan for you. Kick off your mobile app marketing when you start registrations for your event so the event app becomes synonymous with your event from the get-go.
Before the event
In order to get the highest install rate, you should start marketing your mobile event app 60-90 days before your event. If you start registration for your event sooner than that, then the event app marketing should start with it. Starting early will give you time to try out different marketing angles, hit all the major channels, and schedule in several reminders.
90 – 60 days to the event
This is the time to start to get your event app ready for the big reveal! The key to your mobile app marketing strategy here should be to prominently feature the event app on your event webpage, registration thank you emails and everywhere else that you are marketing or talking about your event.
